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General Information
  Introduction
  Introduction
  How it works?
  How it works?
  The Anatomy
  The Anatomy
  Meet the Team
  Meet the Team
  The Gears
  The Gears
  Expedition Log
  Expedition Log
  Expeditions Schedule
  Expeditions Schedule
  Forms
  Forms
  Episode Overview
  Episode Overview
  The Empress of Asia
  The Empress of Asia
  The Quest for Truth
  The Quest for Truth
  Prisoners & Warriors of the Sea
  Prisoners & Warriors of the Sea
  The Ultimate Disaster
  The Ultimate Disaster
  Sinking the Unsinkable
  Sinking the Unsinkable
  Yellow Coals from the Deep
  Yellow Coals from the Deep
Assistance & Sponsership
Assistance & Sponsership
  Governmental Endorsement
  Information, Literature, etc
  Manpower
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  Press & Media
  Media Coverage
  Media Coverage
 
 
 
 
 
 

| Information | Reports | Media Coverage | Episode Preview

Media Coverage on the "The Empress of Asia "

A total of 10 media turned up for the two-day event. The media were as follows:

- Asian Diver
- The Straits Times
- TV 12
- Lianhe Zaobao
- TCS News
- Lianhe Wanbao
- Shin Min Daily News
- Female
- Marie Claire/The Peak
- Frontline

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web article Web article (HTML) Newspaper scan Newspaper scan (JPEG) MS Word Document

Print media

Publication Date Title
Circulation
The Straits Times
July 23, 1998 Ship's 'treasures' found off Tuas
Web article Newspaper scan
390,763
The New Paper July 23, 1998 Sunken guns
119,188
Lianhe Zaobao July 23, 1998 Military equipment and army uniforms retrieved from a sunken WWII vessel
202,010
 
 
 
 
 
Lianhe Wanbao July 23, 1998 Vessel with 'treasures' sunk by Japanese bombers found in Singapore's waters
Newspaper scan
134,408
Shin Min Daily News July 23, 1998 S250,000 to retrieve about 50 artefacts from sunken vessel Newspaper scan
116,911
The Straits Times July 24, 1998 Punchlines
390,763
Borneo Post July 24, 1998 Historical treasures found on sunken ship off Singapore Newspaper scan
-
The Decom Stop July/Aug 1998 The Forgotten Empress Newspaper scan
5,000
The Straits Times - Life! 8 April 1999 Empress Reigns again at Museum Newspaper scan
-
Where Singapore June 1999 Remembering the Empress Newspaper scan
-
Lianhe Zaobao 18 July 1999 In Search of the Empress of Asia Newspaper scan
202,010
Changi International - This is Asia Dec/Jan The Lost Empress Newspaper scan
-
 

 

 
Broadcast Media

TV/RADIO Date Title
Viewership/
Listernership
Radio Corporation of Singapore
- newsRadio 93,8FM
- About 1m 10secs
-Broadcast 4 times in a day
July 22, 1998 Empress of Asia Dive
est. 30,000*
Radio Corporation of Singapore
- newsRadio 93,8FM
- half hour talk show
July 27, 1998 The Living Room
est. 30,000*
TCS English News
(7pm)
July 22, 1998 Empress of Asia
107,000
TCS English News
(10.30pm)
July 22, 1998 Empress of Asia
113,000
TCS Chinese News
(6.30pm)
July 22, 1998 Empress of Asia
322,000
TCS Malay News
(TV 12, 8pm)
July 22, 1998 Empress of Asia
444,000
TCS Tamil News
(TV 12, 7.30pm)
July 22, 1998 Empress of Asia
253,000
Frontline
(TCS 8 Chinese)
July 28, 1998 Empress of Asia
494,000
Current Affairs
(8.30pm)
- -
-

* Estimated figure based on Qume of 4.46% (ie. average listenership over a period of time (3 weeks since the launch of NewsRadio 93.8FM) x a sample size of about 631,000.
BroadCast Media (Yet to Broadcast)

TV/RADIO Date Title
Viewership/
Listernership
AM Singapore August 3, 1998 Studio Interview
19,000
Good Morning
Singapore
August 4, 1998 Studio Interview
60,000
Singapore Radio International
- SW 6015kHz
& 6150kHz
- 7 to 10pm
August 6, 1998 - Living: Appeal of Male Fragrance & The Image Created Around it
- Brief mention of Brut Actif Blue/TDI Tek Dive Expedition on the 'Empress of Asia'
4,000

 
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